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Overtaking on a 30mph road? Answering that call? Snapchat speeds? #TheresNoNeed


It’s not very often you see a young teenager out there that doesn’t have a smartphone attached to their hand, and it is all too normal to see people snapping selfies and videos in public places. Even more so on Snapchat where users can gauge the speed they’re going when in a moving vehicle. Then there’s those drivers who get impatient on a 30mph road and decide to overtake you but then end up at the traffic lights with you. All these little behaviours might seem harmless to some, but in fact cause potentially dangerous problems for those that think its safe to behave this way. A way in which other people might say: There’s No Need.

Introducing our latest campaign for Road Respect where we will be campaigning about driving behaviours that a lot of people think aren’t that dangerous because they think they can get away with it, but in fact pose more danger than some other driving actions.

In May last year, a 19 year old British male was caught using Snapchat while driving at 142mph and it ended in a horrific car crash collision with another road user, which instantly killed him. More recently, an 18 year old American girl crashed her father’s Mercedes while using Snapchat’s filter that gauges your speed whilst in a vehicle. Her attempt to get over 100mph, saw her reaching a speed of 113mph mph before crashing into another road user at 107mph. She, and her other passengers escaped with minor injuries, whilst the driver in the other car resulted in permanent injuries where he is in a wheelchair most of the day.

Over the last five years across the North East, there have been 4 people killed in collisions where a driver was using a mobile phone. There have also been 12 people seriously injured and 148 people slightly injured.

Some people think ‘little things’ like snapping a picture, taking a bite of your sandwich, a sip of your drink or playing with an app on your phone won’t do much harm at the time, but the reality of that moment is that you’re distracted from something you need to be focused on. Likewise, there’s no need to answer that text or call when you’re driving. What’s another few minutes until your final destination to read that text or return that phone call?

Have you ever been driving along a quite road at 30mph and the person behind you starts tailgating you? Then they overtake you and you actually end up meeting them at the traffic lights…

Another fine example of how there’s no need to behave like this because the result is unnecessary and easily avoided by a simple decision.

Over the last 4 years (recording only began in 2012), there have been 14 people killed who were not wearing a seatbelt – this equates to around 1 in 5 vehicle occupant fatalities. There were also 76 people seriously injured and 273 slightly injured while not wearing a seatbelt.

Wearing a seatbelt as a passenger or as a driver is usually one of the first things people do as soon as they step into a vehicle. Having the mentality of being in the car for a ‘short journey’ therefore a seatbelt isn’t necessary, is the behaviour that needs to change. It doesn’t matter if it’s a 2 minute journey or a 6 hour journey, a seatbelt is there for a reason and there’s no reason not wear it, regardless of your journey length…

Road Respect reinforces the dangers of making silly but obviously dangerous decisions by saying #TheresNoNeed. There’s no need to take that selfie at the traffic lights. There’s no need to overtake someone and arrive at your destination 2 minutes sooner, and there’s no need to have your phone in reaching distance when driving. Don’t regret your driving decisions when someone reminded you that there was no need.



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